Scaling Hardware Startups from Concept to Launch


Building a hardware business is tough.  We are here to help. 
Grit Labs partners with early-stage entrepreneurs to fund, design and
build innovative, connected hardware products while launching and scaling the business.



Grit Labs is working at the intersection of hardware and software, at the nexus of devices and data. We help early-stage entrepreneurs turn their visions into market-ready products.


We are moving quickly to a world driven by Big Data. The Internet of Everything will connect a trillion devices in our homes, cars, and buildings - even our bodies.  These devices and connections will provide us an opportunity to tackle major societal challenges and create entirely new industries.

Why work with us?  Hardware is a game-changer.  Grit Labs is sector-focused and invests in pre-seed and seed-stage startups that have platform potential.  We focus on a small number of startups and provide entrepreneurial services to help reduce execution and funding risk. Grit Labs understands that startups can’t afford to hire a lot of executives or consultants.  We fill in your most strategic gaps and let you focus on building a kick-ass product.


Grit Labs believes in the power of disruptive ideas and diverse teams.



We are looking to fund teams with at least one woman founder or a founder with a racially underrepresented background.  Grit Labs is located in Silicon Valley, the heart of technology, research and consumer innovation. Grit Labs taps into the unique and diverse talent in this area while leveraging talent around the world for design, development, and manufacturing and distribution.


Creating a compelling startup culture needs to be deliberate.  Grit Labs will serve as a sounding board for the founding/executive team with a focus on team building, hiring, setting milestones, managing deliverables, and executing partnerships.

Jennifer Gill Roberts – Founder

Jennifer Gill Roberts is a Silicon Valley native, startup investor, repeat entrepreneur and former hardware engineer.  She has a passion for launching start-ups, both for-profit and non-profit.

Prior to founding Grit Labs, Jennifer co-founded RallyOn, a wellness gaming startup.  She was a founder and Managing Partner at Maven Venture Partners and a General Partner at top tier venture capital firm, Sevin Rosen Funds for over a decade. Prior to her career in venture, Jennifer led product and technical efforts at Apple, HP, and Sun Microsystems. 

Jennifer is an active Stanford alum and a mentor at Stanford’s StartX incubator, the Stanford Graduate School of Business Venture Studio and the Institute for Computational Math and Engineering at the School of Engineering. She’s also on the West Coast Advisory Board for the Johnson Center for Entrepreneurship and Innovation at Indiana University.  

Jennifer founded the Forum for Women Entrepreneurs (now known as Watermark) and continues to mentor young women in technical fields. She is passionate about STEM education and entrepreneurial opportunities for girls and underrepresented minorities. 

Education: BS in Electrical Engineering and an MBA from Stanford respectively. MS in Electrical Engineering from the University of Texas at Austin. 

Interests: home design, scuba diving, reading fiction, cooking, travel, and Stanford football. 


Doug Keare
COO, View Ray

Debbie Siegel   Bus Dev & Operations, TTTech


Dick Sillman
VP, Engineering, Enlighted

Kate McAndrew  Investor, Bolt






Grit Labs will help you develop your pitch/story, business model, milestones, hiring plan and financials to support your seed and Series A raises and to manage cash.  We’ll also partner with you on fundraising activities, including identifying investors, scheduling meetings, and preparing diligence materials.  We will typically invest in your seed round(s) and take an interim board seat or an advisor role.



Grit Labs can add value as your interim COO. We can attend working sessions and help the team focus on priorities including finding hires as well as contract design, development and manufacturing partners.  

We can also help you build a compelling startup culture and find the best tools to get the job done.



Grit Labs will work with you to create and refine your brand or connect you to branding and marketing resources.  We will help you design a successful beta launch and plan your pre-sale or B2C/B2B channel strategy. 


Creating a compelling startup culture needs to be deliberate.  Grit Labs serves as a sounding board for founding/executive teams, with a focus on team-building, hiring, setting milestones, managing deliverables and executing partnerships.